Herd Yard Privacy Policy

Herd Yard LLC ("Herd Yard," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when using Herd Yard's website, marketplace, services, and related features (collectively, the "Platform").

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.

By accessing or using Herd Yard, creating an account, purchasing a listing or membership, submitting information, or using our optional payment features, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you use Herd Yard.

Account and Contact Information

When you create an account, Producer Profile, listing, or otherwise interact with Herd Yard, we may collect information such as:

• Name;
• Email address;
• Phone number;
• Business, ranch, farm, or organization name;
• City, state, and other location information;
• Account credentials;
• Producer or business information; and
• Other information you voluntarily provide.

Listing and Marketplace Information

When you create or interact with listings, we may collect information concerning:

• Cattle, livestock genetics, or other products being listed;
• Listing descriptions;
• Prices;
• Photographs and videos;
• Breed, registration, pedigree, health, breeding, or production information;
• Location;
• Availability;
• Seller and producer information; and
• Communications or inquiries relating to listings.

Some information you provide for listings or Producer Profiles is intended to be publicly displayed on Herd Yard.

Communications

When you communicate through Herd Yard, contact customer support, submit a form, or communicate with us by email, text message, or other means, we may collect and retain those communications and related information.

Payment and Transaction Information

Herd Yard offers paid listings, memberships, subscriptions, and optional e-commerce/payment functionality.

When you make a payment or use Herd Yard's optional transaction processing features, payment processing may be provided by third-party payment processors, including Stripe.

Herd Yard may receive or maintain information related to transactions, including:

• Transaction amounts;
• Purchase details;
• Seller and buyer information;
• Payment status;
• Refund information;
• Chargeback or dispute information;
• Payment processor account identifiers;
• Payout status;
• Transaction documentation; and
• Other information reasonably necessary to administer the transaction.

Payment card information may be collected and processed directly by our third-party payment processors. Herd Yard does not necessarily receive or store complete payment card numbers.

Payment processors may independently collect and process information according to their own privacy policies and legal obligations.

Automatically Collected Information

When you access Herd Yard, we or our service providers may automatically collect certain technical and usage information, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Pages viewed;
• Referring pages;
• Date and time of visits;
• Approximate location derived from IP address;
• Interactions with listings and Platform features; and
• Other usage and diagnostic information.

We may use cookies, analytics technologies, pixels, and similar technologies to collect this information.

2. How We Use Information

Herd Yard may use collected information to:

• Create and manage user accounts;
• Operate Producer Profiles;
• Publish and manage listings;
• Connect buyers and sellers;
• Provide marketplace communication features;
• Process listing fees, memberships, subscriptions, and eligible e-commerce transactions;
• Facilitate payments and payouts through third-party payment processors;
• Administer refunds, payment disputes, chargebacks, and transaction documentation;
• Provide customer support;
• Communicate with users about their accounts, listings, purchases, or transactions;
• Send Platform updates, announcements, newsletters, promotions, and other marketing communications where permitted;
• Personalize and improve the Platform;
• Analyze Platform usage and performance;
• Develop new features and services;
• Detect, investigate, and prevent fraud, abuse, security incidents, and other prohibited activity;
• Enforce our Terms of Service and other agreements;
• Comply with applicable laws, regulations, court orders, and legal obligations; and
• Protect the rights, property, safety, and security of Herd Yard and its users.

3. How We Share Information

Herd Yard does not sell your personal information to third parties for money.

We may, however, share information when necessary to operate the Platform and provide our services.

Other Herd Yard Users

Information included in public listings, Producer Profiles, or other public areas of Herd Yard may be visible to other users and visitors.

When buyers and sellers communicate or transact, certain contact, transaction, product, or fulfillment information may be shared between the parties as reasonably necessary to facilitate the transaction.

Service Providers

We may share information with companies that provide services on our behalf, such as:

• Payment processing;
• Website hosting;
• Cloud storage;
• Email and text-message delivery;
• Analytics;
• Customer support;
• Security and fraud prevention; and
• Other technology and business services.

These providers may access information only as necessary to provide their respective services, subject to their agreements with Herd Yard and applicable law.

Payment Processors

When users elect to make payments through Herd Yard, relevant information may be shared with payment processors such as Stripe to process payments, establish connected accounts, verify identities, facilitate payouts, prevent fraud, handle disputes and chargebacks, and satisfy financial or regulatory requirements.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to subpoenas, court orders, or other lawful requests;
• Protect the rights or property of Herd Yard;
• Protect users or the public;
• Investigate fraud or illegal activity; or
• Enforce our Terms of Service or other agreements.

Business Transfers

If Herd Yard is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, user information may be transferred as part of that transaction, subject to applicable law.

4. Public Information

Herd Yard is a marketplace designed to help producers market cattle and other approved products.

Certain information users submit is therefore intended to be publicly accessible, including information contained in:

• Producer Profiles;
• Cattle listings;
• Genetics listings;
• Ranch or business profiles;
• Listing photographs and videos;
• Business names;
• General listing locations; and
• Other information users elect to publish.

Users should not include sensitive personal information in public listings or profiles unless they intend for that information to be publicly available.

5. Marketing Communications

We may use your contact information to send Herd Yard news, product updates, industry information, promotions, offers, and other marketing communications where permitted by law.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email.

Opting out of marketing communications does not prevent Herd Yard from sending transactional or service-related communications concerning your account, listings, membership, security, purchases, payments, or other Platform activity.

6. Cookies and Analytics

Herd Yard may use cookies and similar technologies to operate the Platform, remember user preferences, understand how users interact with Herd Yard, measure marketing effectiveness, improve Platform performance, and help protect against fraud and abuse.

Third-party analytics and advertising providers may also use cookies or similar technologies subject to their respective policies.

Where required by applicable law, users may be provided with additional choices regarding certain cookies or tracking technologies.

7. Data Security

Herd Yard uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their account credentials and should notify Herd Yard promptly if they believe their account has been compromised.

8. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Maintain your account;
• Provide Herd Yard services;
• Maintain transaction and business records;
• Resolve disputes;
• Process refunds or chargebacks;
• Prevent fraud;
• Enforce our agreements; and
• Satisfy legal, tax, accounting, regulatory, and compliance obligations.

Information may be retained after an account is closed when reasonably necessary for these purposes.

9. Your Privacy Choices

Depending on applicable law and your relationship with Herd Yard, you may request that we:

• Provide information about personal information we maintain about you;
• Correct inaccurate personal information;
• Delete certain personal information; or
• Address other privacy-related concerns.

Requests may be submitted to [email protected].

Certain information may need to be retained despite a deletion request when required or permitted for legal, financial, fraud-prevention, security, transaction-record, or other legitimate business purposes.

We may take reasonable steps to verify your identity before fulfilling certain requests.

10. Children's Privacy

Herd Yard is a commercial livestock marketplace and is not intended for children under 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we may take reasonable steps to delete it.

11. Third-Party Websites and Services

Herd Yard may contain links to third-party websites, services, payment processors, associations, registration organizations, or other resources.

Herd Yard is not responsible for the privacy practices, content, or security of third-party websites or services. Users should review the privacy policies of those third parties before providing personal information.

12. Payment Processing and Stripe

Herd Yard may use Stripe and its related services to provide payment processing and marketplace payment functionality.

When you use these features, information may be transmitted to Stripe as necessary to process transactions, verify users or businesses, facilitate payouts, prevent fraud, comply with financial regulations, and provide related payment services.

Your use of Stripe-powered payment services may also be subject to Stripe's applicable terms and privacy policies.

13. Changes to This Privacy Policy

Herd Yard may update this Privacy Policy periodically to reflect changes to our Platform, technology, payment services, business practices, or legal requirements.

When we update this Privacy Policy, we will revise the effective date shown at the top of the policy.

Material changes may also be communicated through the Platform, by email, or through other appropriate means when required.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Herd Yard's privacy practices, please contact:

Herd Yard LLC

Email: [email protected]